Color-Logic Metallics and Touch7 Fluorescents Bundled With New Sharp BP-1200S 6-Color Press

West Chester, Ohio, USA; April 2024 -- Color-Logic, the worldwide leader in metallic color systems and print embellishments, has announced that every new Sharp BP-1200S 6-color press will ship with the Color-Logic Metallic Color System and the Touch7 Neon Color System included.

Announcing the new partnership with Sharp, Color-Logic Director of Sales and Marketing Mark Geeves commented: "We are pleased that Sharp, a leading manufacturer of digital presses, includes Color-Logic. and Touch7 software with its new BP-1200S 6-Color Production Press. This means that printers purchasing the new press can immediately begin offering metallic and fluorescent embellishments to print customers, enabling them to support higher-value applications. In addition, the Color-Logic site license system means that metallic and fluorescent capability is automatically extended to other Color-Logic certified equipment at the same location. Color-Logic and Touch7 have worked with Sharp to ensure that metallic and fluorescent embellishments are. produced seamlessly on the BP-1200S 6-Color press with the Fiery Raster Image Processor (RIP). We look forward to a long and mutually successful partnership with Sharp."

Also commenting on the partnership, Dino Pagliarello, Vice President of Product Management and Production Print for Sharp Imaging and Information Company of America, said: "Color metallics and fluorescent embellishments are key elements of production printing today, and Sharp BP=1200S 6-color press customers will find their new production presses check all the boxes for effortless, predictable, and reproducible embellishment output." For more information about the new Sharp presses, see https://business.sharpusa.com/Digital-Presses.



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Sharp Previews BP-1200S Press at Printing United Expo Using Color-Logic and Touch7 at Printing United Expo Using Color-Logic and Touch7

West Chester, Ohio, USA; November 2023 -- At the recent Printing United Expo in Atlanta, Sharp Imaging and Information Company of America (Sharp) previewed its new BP-1200S 6-Color Press by utilizing Color-Logic software to produce sparkling metallic embellishments and special effects.

Using Color-Logic software with silver toner and CMYK, Sharp demonstrated metallics on conventional stocks, making samples available to Printing United Expo attendees. White toner and CMYK was used with Color-Logic software to produce similar embellishments on Ecofoil metallic stock. Both these processes enable printers to differentiate their clients' direct mail, labels and packaging, certificates, and other commercial print applications.

Using Touch7, also distributed by Color-Logic, Sharp printed swatch books highlighting its new bright pink toner. The swatch books, distributed to show attendees, were produced in a single press pass yielding 380 fluorescent and pastel colors., using the Touch7 Neon Color System. Sharp also produced and distributed Touch7 print samples demonstrating how, with just a few mouse clicks in Photoshop, pink toner can be added into images to create dramatic oranges and reds.

Speaking about the Sharp press presentation, Color-Logic Director of Sales and Marketing Mark Geeves said: "Color-Logic is pleased to have partnered with Sharp in their BP-1200S Printing United Expo preview, and we are particularly gratified that Sharp elected to print live at the show. With Color-Logic, printers can be equally confident when dealing with clients and their agencies."

Sharp Imaging and Information Company of America Senior Manager, Product Planning and Marketing for Production, Kent J. Villarreal said: "We look forward to continuing to work closely with the Color-Logic team to help bring the knowledge and value-added capabilities Color-Logic is known for to our customers. Their intuitive tools, matched with our 6-color production press powered by Fiery, is a combination that promises to improve profit margins beyond traditional 4-color only models."


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