New Color-Logic S.M.A.R.T Centre Provides Printers with Everything Needed to Sell Metallic Printing and Embellishments

West Chester, Ohio, USA; August 2021— Color-Logic has announced that its licensed printers and graphic designers now have access to the Color-Logic S.M.A.R.T Centre. The S.M.A.R.T (Software, Marketing, Artwork, Resources, and Training) Centre provides ready access to the latest Color-Logic software, marketing tools for sales and marketing teams, more than 100 press-ready metallic artwork files, and training materials illustrating how to utilize metallics from design to printed materials.

Announcing the S.M.A.R.T Centre concept, Mark Geeves, Color-Logic Director of Sales and Marketing, said: "Since Color-Logic is now used in more than 70 countries around the world, we support our solutions around the clock. Every question received from users is automatically added to our FAQ list, so after more than ten years of providing printers with the answers to their metallic questions, we have the most complete compilation of metallic tips and tricks available anywhere. Now more than ever, as brands and businesses come to realize the power of metallics in their marketing materials, our licensees can quickly find the answers to their questions."

Geeves continued: "When COVID-19 hit, we saw an increased need to provide our licensed printers and graphic designers with cloud-based access to training videos, shortcuts, and the Color-Logic FAQs. With so many printers relying on remote operation, the Color-Logic S.M.A.R.T Centre stands as a great resource, enabling our licensees to grow their client base outside their normal geographic location."

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Color-Logic Presents at Xerox Southwest

West Chester, Ohio, USA; June 2021— At the recent US Xerox Business Solutions Southwest event, Color-Logic conducted an hour-long session detailing how to design for CMYK+ with Color-Logic and Touch7. The Color-Logic session followed a Xerox Iridesse presentation and demonstration, and focused on the embellishment potential of the Iridesse press when using Color-Logic with the silver dry inks offered by Xerox. Discussing the presentation, Mark Geeves, Color-Logic Director of Sales and Marketing, said: "With Color-Logic, graphic designers can quickly and easily produce sparkling print embellishments on the Xerox Iridesse press. The Color-Logic software permits producing as many as 55 metallic golds using only the dry silver ink offered by Xerox in conjunction with CMYK. Color-Logic Touch7 software broadens the available color gamut available with fluorescent inks, and Color-Logic also automatically produces the complex white ink masks needed when metallic substrates are used. Color-Logic enables printers to fully utilize the optional features now available on digital presses like the Xerox Iridesse."

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Color-Logic Updates "Find-a-Printer" Map

West Chester, Ohio, USA; June 2021— Color-Logic has updated the "Find-a-Printer" map on the Color-Logic website, at www.color-logic.com/findaprinter. Announcing the new website feature, Mark Geeves, Color-Logic Director of Sales and Marketing, said: "The Color-Logic Design Suite enables graphic designers to produce sparkling print embellishments using offset, flexo, digital cut sheet, digital label, inkjet, gravure, and screen print printing processes. The new Color-Logic "Find- a-Printer" map enables designers to find Certified Color-Logic printers that use the printing process their designs require. Graphic designers and agencies may purchase the Color-Logic Design Suite software from licensed Color-Logic printers."

Geeves continues: "Metallic print embellishments have been shown to increase direct mail response rates and to enhance the perceived value of products in label and packaging applications. Brands seek to differentiate their products from those of their competition in all of their print media, regardless of the print process used, so our goal is to enable licensed Color-Logic printers and their clients to produce a label or printed marketing piece that is unforgettable and elicits a positive response."

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Color-Logic Adds 30 New Metallic Gold Colors

West Chester, Ohio, USA; June 2021— Color-Logic—the leader in metallic color communication and print embellishments—has more than doubled the number of metallic gold colors available to Color-Logic licensees. The 30 new metallic gold colors, together with the 25 gold colors previously included with the Color-Logic System, enable licensed Color-Logic printers to provide their clients with 55 unique metallic gold colors by utilizing only one metallic silver ink, toner, or substrate. The 30 new metallic gold colors bring the total number of Color-Logic metallic colors to 280. No longer is it necessary to stock gold inks or substrates, or to match golds using trial and error.

Discussing the issues facing printers using silver or gold in their digital presses (or considering one of the new digital presses offering a fifth-color station for metallic inks or toners) Color-Logic Director of Sales and Marketing Mark Geeves commented: “Manufacturers of digital presses are beginning to offer silver and gold inks and toners to complement traditional CMYK inks and toners. But without Color-Logic, digital printers are limited to a single gold color, while Color-Logic licensees can offer their customers 55 different gold options. And these golds can not only be used as spot colors in designs, but in the many embellishment options offered by Color-Logic as well. Digital press owners using the Color-Logic System no longer need to waste precious production time swapping out silver ink or toner to run gold."

Regarding the importance of the announcement to printers using cut sheet metallic substrate in digital presses, or rolls of metallic substrate in wide format printers, Geeves said: "Color-Logic automatically produces the white ink masks required for printing on metallic substrates. The availability of 55 predictable and reproducible metallic gold colors significantly reduces file preparation time and eliminates frustrating and repetitive on-press color matching.”

Color-Logic licensees may produce their own swatch books, using their substrates, press standards, inks, and coatings. The print embellishments offered by licensed Color-Logic printers enable internal or external graphic designers to dazzle clients with metallic colors. The dramatization and personalization options available with the Color-Logic System provide the most economical and most easily implemented embellishments available to printers.


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With Color-Logic, HP Mosaic Users Can Move into Metallic Variable Data Printing

West Chester, Ohio, USA; May 2021— Color-Logic has announced that licensed Color-Logic printers with HP Indigo cut sheet and digital label presses can now utilize their HP Mosaic software with Color-Logic Pattern-FX to automatically generate the white ink masks required to do variable data printing on metallic substrates. Discussing the capability, Color-Logic CoFounder and Chief Technical Officer Richard Ainge said: "At Color-Logic, we believe that All Print Starts With Design, and we have expanded the capability of HP Mosaic to permit using white ink on a metallic substrate not only to produce metallic colors but also for print embellishments and variable data work. Producing metallic colors and variable embellishments on metallic substrates requires a separate white ink mask for each unique page, and Color-Logic produces these automatically. Licensed Color-Logic printers can find detailed instructions for using Color-Logic with HP Mosaic inside the Color-Logic S.M.A.R.T Centre."

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