Color-Logic Expands Online Training Program

West Chester, Ohio, USA; April 2020— or seven years, Color-Logic has provided licensed Color-Logic printers around the world with web-based training, suitable for their captive designers, external designers, agencies, and brands. Color-Logic developed these training programs for two primary reasons: Time, because print personnel are often too busy during the day to learn new techniques, and thus need an effective means of learning at their own pace, and Location, because with licensed printers in more than 60 countries, the designer could well be in a different city or country, enabling licensed Color-Logic printers to expand markets in any direction.

A unique aspect of the Color-Logic system is that it enables print embellishment at the design stage, since the Adobe Design Suite is consistent in every language, on both Windows and Macintosh platforms. While it remains unclear how design will evolve beyond the COVID-19 outbreak, online training and web based training will remain, which is why Color-Logic has expanding online resources for licensed printers and their captive and external designers. Color-Logic has added Master Class Tutorials for Adobe PhotoShop, Illustrator, and InDesign to provide extensive instruction about how to add embellishments into artwork and make it truly stand out from the competition.

In addition, Color-Logic offers a wide variety of videos for anyone to review, including a recorded live webinar of the entire Color-Logic system. To learn more about the Color-Logic system, log on to www.color-logic.com/support,


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Color-Logic Announces Amnesty for Licensed Printer SMART Program

West Chester, Ohio, USA; April 2020— The Color-Logic SMART (Software, Marketing, And Related Training) program provides licensed Color-Logic printers with software updates and technical support, ensuring they have the most current Color-Logic software for Adobe, on the most current platforms from Windows and Macintosh. In addition, the Color-Logic SMART program provides 100 press-ready metallic marketing files for use in go-to-market campaigns by our licensed printers. Any printer whose renewal came due since February has been informed their enrollment fees will be pushed out until August 2020.

Discussing the program, Color-Logic Sales and Marketing Director Mark Geeves said: "While Color-Logic, like all vendors, needs to maintain cash flow, we felt Color-Logic licensees should be using their cash at this time to pay staff. We greatly appreciate those licensees that have paid despite the amnesty. When the crisis is behind us, print embellishment will be more important than ever, and the tools and images in the SMART program will enable printers to be competitive very quickly."


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Color-Logic Offers Free Metallic Files to All Printers

West Chester, Ohio, USA; March 2020— As a service to the industry in this time of global need, Color-Logic is offering free print-ready Color-Logic metallic files to anyone wishing to print Thank You or Thinking of You cards, or Coronavirus Safety Posters. Discussing the free file program, Color-Logic Director of Sales and Marketing Mark Geeves said: "Because print is such a powerful communication tool, we are providing print-ready Color-Logic metallic files that anyone can use in these stressful times. Now is the time to reach out to customers, family, and friends to thank them or just let them know you are thinking about them. Plus this is the time to particularly consider those individuals who do not have internet access or computer knowledge. These are the people who need a warm thought, and what better media than a nice printed card. These designs can be printed using either silver ink/toner and CMYK on paper, or white ink/toner and CMYK on metallic substrate. All the embellishments have been added to the files so it is only necessary to add your message of hope to the inside, and personalize the reverse with your company information."

The print-ready Color-Logic files may be downloaded at
www.color-logic.com/coronavirus, where complete instructions also may be found.

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Color-Logic Certifies First South African Xerox Iridesse Press

West Chester, Ohio, USA; March 2020— Color-Logic has certified Webprinter--an online printer based in suburban Cape Town, South Africa. Webprinter uses a Xerox Iridesse press and an in-house design service to supply South African businesses with business cards, folders, flyers, postcards, booklets, leaflets, posters, stickers, tags and much more. Featured products include but are not limited to premium UV finishing as well as metallic printing with the Xerox Iridesse, which enable Webprinter customers to create brand or business awareness in a highly cost effective way. Being the first digital printing company to offer these services online, Webprinter makes these printing options easily available to anyone in the country with free standard delivery. Customers can also upload their own designs for quick, efficient printing.

Discussing the certification, Color-Logic Director of Sales and Marketing Mark Geeves said: "Webprinter represents an ideal application of Color-Logic software--providing small business customers with beautiful metallic designs and prints. No longer do brands or businesses need to rely on sophisticated design agencies or large printers requiring long print runs."

Webprinter owner Peter Kohnert, also discussing his Color-Logic installation, commented: "Our Color-Logic software has significantly expanded the type of jobs we can solicit and print, and has made our Xerox Iridesse press more valuable than ever. Our customers are amazed at what we can do with metallics."

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New Look Website

West Chester, Ohio, USA; February 2020— Graphic designers often have difficulty explaining the intricacies of metallic printing and reflective substrates to brand managers and agency personnel. To assist them, the Color-Logic website has been revised to make using mobile devices easier. The new site is loaded with video landing pages showing movies of printed samples produced by Color-Logic licensed printers and technology partners around the world. In addition, annotated examples enable viewers to compare the metallic designs produced using offset, digital, inkjet, latex, flexographic, cold foil, gravure, and screen printing.

Discussing the new Color-Logic website--www.color-logic.com--Color-Logic co-founder Mark Geeves said: "Graphic designers can see visuals created in just seconds or with one or two mouse clicks using the Color-Logic Design Suite for Adobe. In virtually every case, hours--and often days--of conventional design time would be required to achieve the same effects without Color-Logic. In addition, Color-Logic eliminates the trial and error necessary when using only Adobe tools. The Color-Logic focus is not to inhibit creativity, but to provide creatives with the tools yielding a predictable and reproducible outcome when adding metallic colors and embellishments to designs. In addition to hundreds of videos, visitors to the new Color-Logic website will find a listing of licensed Color-Logic printers worldwide--including the printing process they use."

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