Latest Color-Logic Case Study Details Use of Metallics in Rebranding Effort

West Chester, Ohio, USA; January 2021— The latest Color-Logic case study details how Tactive--an Indianapolis digital printer--used Color-Logic metallics as part of a successful rebranding effort. Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "After nearly 20 years of successful operation as Print Resources, in 2020 the owners elected to change the business name to Tactive--indicating their business was far broader than just printing. The rebranding effort they undertook provides other printers with a blueprint for changing their image and indicating a more diverse portfolio, with printing just one of many services offered. Color-Logic metallics were an important service used to open doors and demonstrate company capabilities. The case study is available by request from Tactive and may be downloaded from the Color-Logic website"

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Fujifilm’s Acuity & Inca Presses Receive Certification from Color-Logic for Metallic Printing

December 1, 2020, Hanover Park, Ill.— FUJIFILM North America Corporation, Graphic Systems Division, announced today that its complete line of Acuity and Inca wide-format printers have been certified by Color-Logic, based in West Chester, Ohio, for metallic printing. With this certification, Acuity and Inca press owners using the Color-Logic system can create eye-catching metallic effects that can be incorporated into packaging, signage, displays, and collateral material.

“Our certification from Color-Logic opens up an entire new market for Fujifilm press owners,” said Becky McConnell, segment marketing manager – wide format inkjet, FUJIFILM North America Corporation, Graphic Systems Division. “Fujifilm press owners can now offer their customers unique metallic printing for high-end packaging and prototyping applications. In addition, Color-Logic on Acuity and Inca presses offers great opportunities in creating intricate designs for signage and point-of-purchase applications.”

The certified Fujifilm printers include the Acuity LED 1600, Acuity Select HS and Acuity LED flatbed printers, Acuity Ultra superwide roll-to-roll printer, as well as the OnsetX3 HS from Inca Digital, sold exclusively in North America by FUJIFILM North America Corporation.

“At Color-Logic, we are pleased that Fujifilm chose to certify their complete wide format printer solutions product lines,” said Richard Ainge, chief technical officer, Color-Logic. “Now Fujifilm Acuity and Inca press owners around the world can confidently and consistently offer their customers superb metallic printing over a broad range of applications.”

Color-Logic certifies printers for its system by taking color measurements across the print run to check for consistency, and to ensure printing has the maximum output based on press, ink and substrates.

“Wide format print providers looking for new streams of revenue can use this combination of printer and software to create high-value applications for existing and potential clients,” added McConnell. “For example, a print provider using the OnsetX Series printer and Color-Logic software can create the metallic special effects on packaging or displays desired by retailers and brands to grab consumer attention at the point of purchase.”

For additional information on FUJIFILM North America Corporation, Graphic Systems Division, go to https://www.fujifilm.com/us/en/about/region/affiliates/graphic-systems.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; one-time-use cameras; and the popular INSTAX™ line of instant cameras and accessories. The Electronic Imaging Division markets consumer digital cameras, lenses, and content creation solutions, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars and other optical imaging solutions. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilm.com/us/en, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.
FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2020, the company had global revenues of $21 billion, at an exchange rate of 109 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com

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AccuFlex Packaging Self-Promotion Piece Wins Printing Impressions Excellence Award with Color-Logic

West Chester, Ohio, USA; October 2020— AccuFlex Packaging--a subsidiary of AccuLink in Greenville, North Carolina--employed the Color-Logic metallic color system when printing a self-promotion piece winning top honors in the Flexible Packaging: Digital (Toner/EP) category of the Printing Impressions 2020 Excellence competition. Color-Logic Director of Sales and Marketing Mark Geeves, commenting on the award, said: "Color-Logic is proud to have contributed to the AccuFlex honor. Color-Logic worked with AccuFlex in adapting their new HP Indigo 20000 press to the flexible packaging market, including preparing the Color-Logic files used to print the winning entry. The AccuFlex HP Indigo 20000 is the first such press producing flexible packaging files, and the first employing the Color-Logic system."

Tim Mages, AccuFlex Packaging President, also commented: "The Color-Logic process--and the skills of the team in the Color-Logic creative studio--played an important role in our winning the Printing Impressions Excellence award. We are particularly proud of the fact that the winning self-promotion piece was one of the very first jobs produced on our new HP Indigo 20000 press and by our business, AccuFlex Packaging."

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Color-Logic Relaunches 202One Program for Licensed Printers

West Chester, Ohio, USA; October 2020— Color-Logic, the world leader in software for print embellishment, has announced their 202One relaunch program for licensed printers enrolled in the Color-Logic SMART Centre Program (Software, Marketing, Artwork, Resources, Training).

Discussing the Relaunch program, Color-Logic Director of Sales and Marketing Mark Geeves, said: "When the COVID-19 Outbreak began, Color-Logic immediately focused on what printers would need when markets began reopening. The Color-Logic customer base is global and we serve markets ranging from packaging and label, commercial print, point-of-purchase, signage, and direct mail. Our diverse customer base means we must consider geographic location and target markets when seeking to support our clients. Accordingly, we broke our Relaunch 202One program into 3 stages--much like the May 2020 Spacex launch. The Color-Logic Relaunch is not just about getting off the ground, but about getting where you want to go and the ability to land on target. At Color-Logic, we seek to help our clients not just in 2020, but in 2021, when it will be necessary to reach out to new clients and to reengage current clients.

"Stage 1 of the Color-Logic 202One Relaunch is the ignition stage, and features improved training for graphic designers and prepress personnel. The Color-Logic motto:
All Print Starts With Design. speaks to the fact that our core focus is to develop design tools permitting any graphic designer to enhance their designs with the Color-Logic embellishments and metallic color system. While COVID-19 continues, the Color-Logic self-paced online training videos and our new master class videos show our licensees how to work effectively with agencies, graphic designers, and brands around the world.

"Stage 2 of the Color-Logic 202One Relaunch is our booster stage, and focuses on content. Since potential customers cannot know what is possible in print without seeing actual samples, Color-Logic has 35 new designs. Thus licensed printers now have 100 press-ready marketing files for virtually every application we support. Before COVID-19, most printers had neither the time nor resources to create their own marketing files, so this part of our license provides the door opener necessary to reach out to prospects with physical samples.

"Stage 3 of the Color-Logic 202One Relaunch is our Payload stage. Color-Logic now provides licensed printers enrolled in our SMART Program with a free Color-Logic Design Suite, FX-Viewer, and Pattern-FX single seat license valued at US$1050. This software package may be given by a Color-Logic licensee to an external client, which makes it much easier for the licensee to land a new account, agency, brand, or graphic designer and drive more business to their press.

"Although 2020 has been a worldwide challenge, print is not about to vanish. Surviving in the new environment, however, means pivoting, reopening, restructuring, or relaunching. The need to differentiate and to stand out will not vanish, and the technologies available today makes the Color-Logic staff optimistic about our future and our ability to deliver our clients the software, training, education, and consulting to make a difference in the print marketplace."

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Chongolove Chooses Color-Logic, Combines Print and Video for Marketing Impact

West Chester, Ohio, USA; September 2020— Chongolove, a new company offering a free app enabling users to make and deliver custom videos, chose Color-Logic metallic embellishments to enhance their product. Chongolove buyers, after downloading the Chongolove app, scan a Chongolove sticker with their smartphone and use the app to record a video targeted at a specific friend or relative. The Chongolove sticker then may be attached to a greeting card, postcard, or gift. Upon receipt, the sticker recipient can scan the sticker and view the custom video. Chongolove stickers are sold on the Amazon website in sets of three for less than US$7; the app is free.

Armand Dieng, Chongolove Founder/President, discussing the product design, said: "We were looking for a sticker design that would be strikingly different and call attention to our unique video concept. When we visited the HP Indigo Atlanta demonstration center and they suggested Color-Logic metallics, we immediately knew it would literally make our stickers shine. We are now rolling out the Chongolove product, and initial acceptance is great!"

Color-Logic Director of Marketing Mark Geeves, commenting on the product, said: "The Chongolove concept is an excellent example of how print and video can be combined, and how print can help a product like the Chongolove sticker stand out, capture market attention, and facilitate use by consumers. Starting with the basic Chongolove design, the Color-Logic design studio group worked with Armond to add metallic colors and embellishments in the background to make it look three dimensional."

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