Latest Color-Logic Case Study Details Successes at GAM--Graphics And Marketing

West Chester, Ohio, USA; August 2020— The latest Color-Logic case study--detailing what has made GAM--Graphics And Marketing of Sterling, Virginia, successful--shows how a smaller printer grew business by adhering to a number of rules. The case study is available by request from the company and may be downloaded from the Color-Logic website, www.color-logic.com. In the case study, GAM President Nathaniel Grant describes how he was an early adopter of digital printing and how his partnerships with Ricoh and Color-Logic provide customers with embellishment techniques not generally available.

Commenting on the case study, Color-Logic Director of Sales and Marketing Mark Geeves said: "Nathaniel Grant knows the value of providing customers with quick turnaround and vigorously using samples that demonstrate what he has to offer. He has made Color-Logic a basic part of his pitch to prospects and has benefitted greatly from showing them what can be done before they realize how much it could help their marketing campaigns."

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Color-Logic Broadens GAM Certification to Include Wide Format Printers

West Chester, Ohio, USA; August 2020— GAM--Graphics And Marketing, based in Sterling Virginia--now offers the Color-Logic process on its wide format printers--a Ricoh 5160 Latex and an EFI VUTEk 16H--in addition to the Ricoh Pro C7200X series cut sheet presses that were among the first certified by Color-Logic. Commenting on the event, Color-Logic Director of Sales and Marketing Mark Geeves said: "Like many printers, GAM assists their clients with campaign solutions, and large format output is an important and growing market. With the new certifications, GAM is able to extend their offerings beyond direct mail, business cards, sales literature, counter signs, and covers, to now include large format solutions using Color-Logic metallic special effects. With the new capability, GAM now offers metallics on banners, signage, trade show graphics, point-of-purchase materials, and labels. GAM clients can now stand out from their competition in exciting new ways."

GAM President Nathaniel Grant, also discussing the certification, observed: "Color-Logic shortens dramatically the time required to prepare metallic files--a particularly important feature for GAM, where we specialize in short runs and quick turnarounds. With metallics now available on all production formats, we can provide beautiful. Clients never cease to be amazed at the speed with which we can execute metallic files."

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